Society 47 aka Shady Peeps

Nov 4, 20100 comments

Taking Business to the Next Step

In early 2010, sensing an opportunity for growth, Jason Bolt sought out the SBDC to see what advice might be available to him regarding how to take the next step of business development for Shady Peeps. Shady Peeps is currently implementing a plan to offer their sunglasses at other universities nationwide. Jason has found a unique market niche, that was not being served well before he founded Shady Peeps. He says the greatest reward so far for everyone at his company has been seeing fans wearing and enjoying the sunglasses and becoming a part of the incredible Duck fan culture here in Eugene.

Jason states, “Ms. Penegor (the business advisor he met with at the Lane SBDC) was very excited about Shady Peeps and she was an excellent resource.” She referenced the importance of developing a strong business plan as a foundation for success and of allowing that plan to evolve alongside the business. As a business owner herself, Ms. Penegor offered some instrumental suggestions regarding navigating the next step of business growth for Shady Peeps. Ms. Penegor also supported Shady Peeps from the start by purchasing one of the first pairs!”

Jason’s advice to other entrepreneurs: “Be sure that your business involves something that you are excited about, because you and everyone around you will breathe it night and day. Test the market—ask friends and family in your target demographic to give you feedback on your product, service, and business as a whole.” He gives credit to his girlfriend, Laura, for coming up with the perfect business name, ‘Shady Peeps’.” Jason also said you should, “Take time to reflect on your strengths and weaknesses. Expand on your strengths, but be prepared to seek those with expertise in areas where you feel weak. I have been fortunate enough to surround myself with a team that fills the gaps where I fall short. Most importantly, take time to develop positive relationships with those you come in contact with in the course of business.”

Check out Society 43’s Website & Cool Sunglasses